“So What? Who Cares”

When I work with various organizations and ministries, the key reasons that their donors should support who they are and what they do really boil down to two questions: “So what?” and “Who cares?” 1. “So what?” The core of this question is really another question: “What difference does your ministry make in the world, both today and in the future?” Donors will only want to partner with you if you are, in fact, making some difference. Therefore, someone with a somewhat skeptical perspective might ask you, “Do you really make any difference in this world ...

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